Online Copywriting

Earn a living as an online copywriter, or learn how to promote products and services online.

This practical 8-week course from Borders UK guides you through the development of professional copywriting skills. The course fee includes all course material, direct to your inbox, and full tutorial support from an experienced online copywriter, as well as membership of the student forum. For more information see

Enrol at any time and begin studying within 2 hours!

On successful completion of the course students are awarded a Borders UK certificate of Course Completion. Borders UK is registered as a training provider with the Learning Skills Council (UK).


Certificate in Online Copywriting

Detailed Outline

The course is divided into four 40-page workbooks, which are delivered in weeks 1, 3, 5, and 7, with assignments to complete in weeks 2, 4, 6, and 8.

Week 1 – 2: Introducing Online Copywriting. Principles of effective online communication. The role of copywriting in online business success. Setting goals for your course. Writing effective web copy: scannability, hypertext, inverted pyramid structure. Key writing skills. Content strategy.

Week 3 – 4: Creating Effective Web Copy. Writing for websites. Landing pages and one page sites. Structuring content. Ezines and articles. Article structure – beginning, middle and end. Your target reader. Analysing reader needs. Interviews – effective technique, identifying a subject, using material. Assessing target markets. Creating ebooks. Identifying your target readers.

Week 5 – 6: Copywriting for SEO. Keyphrase planning. Research and strategy. Creating targeted content across your website, on-page optimisation. Coding factors for content editors and bloggers. SEO copywriting and social media. Monitoring for duplicate content and plagiarism. Syndicating content. The role of link building.

Week 7 – 8: Option 1: Copywriting for a Living. Exploring online markets. Finding freelance work. Generating income from a blog. Guest-blogging. Promoting prroducts and services. Building relationships.


Option 2: Understanding the Online Sales Process. Introduction to the sales cycle. The difference between selling and buying. Your website in the sales cycle. Creating compelling web content. Building relationships and creating trust. Benchmarking tools. Managing expectations. 10 step guide to increasing conversions.

[box type=”shadow”]Enrol now and begin studying within 2 hours!

Only £135 (normal price £195)